Kindness Campaign

  1. the quality of being friendly, generous, and considerate.

One random act of kindness can change somebody’s life.

This year, our goal is to encourage people to choose kindness over everything else.

We want everyone to step up their game and be kinder to themselves, to other people, to our earth, to animals etc. Think about all the times you've been angry in traffic because the person in front of you is going 10 mph under the speed limit. Maybe they just had a baby and are being extra safe, maybe they just lost a loved one and are having a rough time, maybe they just lost their job and are driving around aimlessly looking for a place that is hiring. You never know what someone else is going through so don't be so quick to judge. Think about all the times you've been going through something hard and put on a false facade just so people wouldn't know what you're feeling on the inside. 

We often hear the phrase "kill them with kindness." But what does it really mean? It doesn't mean being passive aggressively kind just to grind someone’s gears. It means being extra nice to someone who maybe isn't being so nice to you. Nine times out of ten the person will take a 180 turn and realize they're not being the nicest. Being kind to people instead of feeding into their anger can completely switch around someones day.

Although we're encouraging you to be kinder to other people, it really starts from within. If you are not kind to yourself how can you be kind to others? Fake it till you make it- look in the mirror and tell yourself you're beautiful. Smile wide at yourself in the mirror. Instead of thinking about your wrinkles and soft spots negatively, think about how those wrinkles remind you of every time you laughed. Think about how those soft cushiony spots remind you that you're healthy and real. One of the best things you can do for yourself is unfollow anyone from social media that leaves you feeling defeated. We literally don't need that negativity in our lives. 

The Kindness Campaign is going to donate $4 from every BE KIND shirt and flannel sold to the charity of your choice. You will be able to select from a few options. We have each charity linked below. 

Click here to purchase a BE KIND Flannel

Kaelys Kindness

Action Against Hunger

Buffalo City Mission


Together we can change this world- one random act of kindness at a time.